What is a landing page and why is it important?

A landing page is a single, special website page on your site. You need a landing page to advertise a specific product, service, or themed group of products. You can also use it to advertise an event, promotion, or seasonal offer. A landing page can be created as a separate project, or to advertise a specific part of your online store. The best landing pages are informative with a clear thesis, advantages and a call to action. Attracting visitors to the landing page is achieved via advertising or mailing lists.

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